Donut Shops in Wellington, CO — Local Marketing Demand
When someone in Wellington searches for donuts, Em's Kitchen comes up first city-wide on Google Maps — on the strength of two five-star reviews — while Ziggi's Coffee sits third with 174 reviews averaging 4.4 stars. Nothing has moved much lately, but with margins that thin, a few new reviews could reshuffle who customers see first.
Tap a shop on the map, or search your name below.
1
phrases tracked
20
shops tracked
0
losing visibility
Wellington · right now
⚠️Losing ground0 shops slipping0%of the market
Tap a name above, or explore the full map below ↓
Every listing on the map
Every “donuts” we found in Wellington — 20 listings, ranked by visibility.
All 20 shopsby visibility
Read this first
0 of these 20 shops are losing visibility and almost certainly do not know it
Their ratings and reviews look fine and the doors are open, but their Local Visibility Score — how often they show up in the top Google Maps results near customers — has slipped for months while newer shops climb. By the time it shows up in the till it has been true for half a year. Tap a shop to see where it stands.
Reviews and photos feed the visibility score above, but they aren't the ranking on their own — a highly-rated shop can still be hard to find.
How people are looking for you
71,520 searches a month, sorted by what the person wanted
Hungry right now
48%
Wants a donut in the next twenty minutes. Whoever appears on the map gets the sale.
donut shops near me40,500
donut delivery3,600
donuts open now2,400
Comparing options
23%
Reads your recent reviews and looks at your photos before leaving the house.
best donuts8,100
top rated donuts1,100
donut shops downtown720
Has a dietary rule
20%
One person picks for the whole group. Miss the word on your listing and lose all four.
gluten free donuts6,600
vegan donuts5,400
Buying for a crowd
9%
Offices, parties, weddings. Planned days ahead and each worth ten walk-ins.
birthday party donuts1,900
donut catering880
donut wall rental320
Trending up in your area
+110%
Mochi donuts
One spring opening and the whole area started searching the style.
+28%
Vegan donuts
A two-year climb. Few of the top shops advertise it.
+19%
Late-night donuts
Weekend evenings. Few shops are open, fewer say so.
Cooling off
−34%
Cronuts
Third straight year down. Time to retire the sign.
−14%
Cake pops
Fine as an add-on, no longer a reason to visit.
Why you can trust this
Every ranking here comes from live Google Maps searches, run the same way I run them for paying clients: the phrase people actually type searched from Wellington itself, and the results recorded again every week — not a guess, and not a one-off look.
20
shops tracked
1
phrases searched
Top 20
results kept
Weekly
refresh
Get the survey for your few blocks
One neighbourhood, one shop, on the first of the month: what people near you search, who is taking it, and the first thing worth fixing.
you@yourshop.com
How this was measured
Rank and “leads” = where Google Maps actually placed a shop when we searched that phrase from Wellington. The visibility score turns that position into 0–100: first is 100, top three 80, top six 55, top ten 30, anything below that 10. We keep the first 20 results of each search.
Direction = that score now versus the oldest week we hold, up to thirteen weeks back. Ratings, reviews and photos are shown as context — they influence where Google places a shop, but they are not the ranking.
Sources: Google Maps results and business listings via DataForSEO — one live search per phrase per city, refreshed weekly.