Fort Collins doesn't have one donut market. It has 4.
People searching in Old Town and people searching in Midtown behave nothing alike — different words, different times of day, different winners. Most owners compete with the whole city when they only need to win a few blocks.
Tap a shop on the map, or search your name below.
72k
searches / mo
10
shops tracked
0
losing visibility
Fort Collins · right now
⚠️Losing ground0 shops slipping0%of the market
Tap a name above, or explore the full map below ↓
Every listing on the map
Every “donut shop” we found in Fort Collins — 10 listings, ranked by visibility.
All 10 shopsby visibility
Read this first
0 of these 10 shops are losing visibility and almost certainly do not know it
Their ratings and reviews look fine and the doors are open, but their Local Visibility Score — how often they show up in the top Google Maps results near customers — has slipped for months while newer shops climb. By the time it shows up in the till it has been true for half a year. Tap a shop to see where it stands.
84/100
top shop visibility
+110%
Mochi donuts searches
−34%
Cronuts searches
Who owns each neighbourhood
the shop that shows up most when someone nearby searches
Old Town
LeadsSunrise Donut Co.4.2★ · -1,135
ChasingGlaze Brothers-4 / mo
Sunrise Donut Co. shows up most on the map when people nearby search. Glaze Brothers is the one to watch.
Midtown
LeadsFlour & Glaze4.1★ · -1,020
ChasingRise & Rye-4 / mo
Flour & Glaze shows up most on the map when people nearby search. Rise & Rye is the one to watch.
Campus West
LeadsHoley Rollers4★ · -905
ChasingDoughnut Dept-4 / mo
Holey Rollers shows up most on the map when people nearby search. Doughnut Dept is climbing and closing in.
Riverside
LeadsMountain Maple Donuts3.9★ · -790
ChasingFrosted Peak-4 / mo
Mountain Maple Donuts shows up most on the map when people nearby search. Frosted Peak is climbing and closing in.
Who's winning and who's slipping
All 10 shops · by visibility
#
Shop
Visibility
12-wk
Direction
1
Sunrise Donut Co.Old TownNEW
84/100
Gaining+4
2
Flour & GlazeMidtownNEW
80/100
Holding+2
3
Holey RollersCampus WestNEW
68/100
Gaining+3
4
Mountain Maple DonutsRiversideNEW
64/100
Holding+1
5
Glaze BrothersOld TownNEW
53/100
Holding-1
6
Rise & RyeMidtownNEW
48/100
Holding-1
7
Doughnut DeptCampus WestNEW
37/100
Gaining+3
8
Frosted PeakRiversideNEW
32/100
Gaining+4
9
Sugar & Sass BakeryOld TownNEW
21/100
Holding+2
10
Mochi MoonMidtownNEW
16/100
Holding0
How visibility is moving
the top shops vs the city average · last 12 weeks · tap a shop to focus
Sunrise Donut Co.Flour & GlazeHoley RollersCity average
The listings behind the rankings
ratings, reviews and photos — the engagement that drives visibility · tap a column to sort
#
Shop
Rating
Reviews ↓
New / mo
Photos
1
Mochi MoonMidtown
4.5★
15
-4
43
2
Sugar & Sass BakeryOld Town
4.6★
-100
-4
28
3
Frosted PeakRiverside
4.7★
-215
-4
14
4
Doughnut DeptCampus West
4.8★
-330
-4
0
5
Rise & RyeMidtown
4.9★
-560
-4
-29
6
Glaze BrothersOld Town
3.8★
-675
-4
-54
7
Mountain Maple DonutsRiverside
3.9★
-790
-4
-68
8
Holey RollersCampus West
4★
-905
-4
-82
9
Flour & GlazeMidtown
4.1★
-1,020
-4
-96
10
Sunrise Donut Co.Old Town
4.2★
-1,135
-4
-110
Reviews and photos feed the visibility score above, but they aren't the ranking on their own — a highly-rated shop can still be hard to find.
How people are looking for you
71,520 searches a month, sorted by what the person wanted
Hungry right now
48%
Wants a donut in the next twenty minutes. Whoever appears on the map gets the sale.
donut shops near me40,500
donut delivery3,600
donuts open now2,400
Comparing options
23%
Reads your recent reviews and looks at your photos before leaving the house.
best donuts8,100
top rated donuts1,100
donut shops downtown720
Has a dietary rule
20%
One person picks for the whole group. Miss the word on your listing and lose all four.
gluten free donuts6,600
vegan donuts5,400
Buying for a crowd
9%
Offices, parties, weddings. Planned days ahead and each worth ten walk-ins.
birthday party donuts1,900
donut catering880
donut wall rental320
Trending up in your area
+110%
Mochi donuts
One spring opening and the whole area started searching the style.
+60%
Donut shops by neighbourhood
People pick the neighbourhood before they pick the shop.
+28%
Vegan donuts
A two-year climb. Few of the top shops advertise it.
+19%
Late-night donuts
Weekend evenings. Few shops are open, fewer say so.
Cooling off
−34%
Cronuts
Third straight year down. Time to retire the sign.
−22%
Donut wall rental
Weddings have moved on to towers.
−14%
Cake pops
Fine as an add-on, no longer a reason to visit.
Why you can trust this
Every ranking here comes from the same live Google Maps grid scans I run for paying clients — real searches from across Fort Collins, not one lookup from my desk or a guess.
10
shops tracked
140
searches scanned
5×5
point map grid
Monthly
refresh
Get the survey for your few blocks
One neighbourhood, one shop, on the first of the month: what people near you search, who is taking it, and the first thing worth fixing.
you@yourshop.com
How this was measured
Rank and “leads” = the Local Visibility Score — how often a shop lands in the top Google Maps results across a grid of points around Fort Collins, for the trade's relevant keywords (points nearer each searcher count more). 100 means top of the map almost everywhere.
Direction = that score over the last 90 days versus the previous 90. Ratings, reviews and photos are shown as context — they feed the score but are not the ranking on their own.
Sources: Google Maps grid rank scans and business listings (DataForSEO), Google Trends. Refreshed monthly. Figures shown are sample data for demonstration.