Donut Shops in Durango, CO — Local Marketing Demand
When Durango locals search Google Maps for doughnuts, Bread shows up first, backed by 4.6 stars from 182 reviews. But the order isn't fixed: The Blacksmith Café, currently third with a perfect 5 stars across 146 reviews, has been climbing while others slip back. This report walks through who gets found first city-wide, and how that's changing.
Tap a shop on the map, or search your name below.
1
phrases tracked
21
shops tracked
1
losing visibility
Durango · right now
⚠️Losing ground1 shop slipping5%of the market
Tap a name above, or explore the full map below ↓
Every listing on the map
Every “donuts” we found in Durango — 21 listings, ranked by visibility.
All 21 shopsby visibility
Read this first
1 of these 21 shops are losing visibility and almost certainly do not know it
Their ratings and reviews look fine and the doors are open, but their Local Visibility Score — how often they show up in the top Google Maps results near customers — has slipped for months while newer shops climb. By the time it shows up in the till it has been true for half a year. Tap a shop to see where it stands.
100/100
top shop visibility
+110%
Mochi donuts searches
−34%
Cronuts searches
Who's winning and who's slipping
All 21 shops · by visibility
#
Shop
Visibility
12-wk
Direction
1
BreadNEW
100/100
Holding 0
2
Durango Joes CoffeeNEW
80/100
Holding 0
3
The Blacksmith CaféNEW
80/100
Gaining +25
4
Toast Records & BakesNEW
55/100
Slipping -25
5
Durango DoughworksNEW
55/100
Holding 0
6
Graze Colorado - Downtown DurangoNEW
55/100
Holding 0
7
Mountain Dough Baking Co.NEW
30/100
Holding 0
8
City MarketNEW
30/100
Holding 0
9
Eolus Bar & DiningNEW
30/100
Holding 0
10
Durango BagelNEW
30/100
Holding 0
11
La Bonne PatisserieNEW
10/100
Holding 0
12
Bruin Coffee & Biscuits - DurangoNEW
10/100
Holding 0
13
BreadNEW
10/100
Holding 0
14
Bark BarkNEW
10/100
Holding 0
15
Jean Pierre Bakery & Wine BarNEW
10/100
Holding 0
16
Denny'sNEW
10/100
Holding 0
17
El Moro Spirits and TavernNEW
10/100
Holding 0
18
Serious DelightsNEW
10/100
Holding 0
19
AlbertsonsNEW
10/100
Holding 0
20
Circle KNEW
10/100
Holding 0
21
China CafeNEW
10/100
Holding 0
How visibility is moving
the top shops vs the city average · last 12 weeks · tap a shop to focus
BreadDurango Joes CoffeeThe Blacksmith CaféCity average
The listings behind the rankings
ratings, reviews and photos — the engagement that drives visibility · tap a column to sort
#
Shop
Rating
Reviews ↓
New / mo
Photos
1
Denny's
4.7★
6,723
0
674
2
Durango Doughworks
4.3★
1,300
0
344
3
Albertsons
4.2★
1,162
0
213
4
El Moro Spirits and Tavern
4.5★
1,055
0
748
5
Jean Pierre Bakery & Wine Bar
4.2★
788
0
813
6
City Market
4.2★
630
0
102
7
China Cafe
4★
565
0
250
8
Eolus Bar & Dining
4.6★
551
0
562
9
Bread
4.6★
533
0
88
10
Durango Bagel
4.1★
526
0
144
11
Durango Joes Coffee
4.4★
482
0
85
12
Bread
4.6★
182
0
54
13
The Blacksmith Café
5★
146
0
92
14
Toast Records & Bakes
5★
122
0
15
15
Graze Colorado - Downtown Durango
5★
89
0
85
16
Mountain Dough Baking Co.
4.7★
89
0
69
17
La Bonne Patisserie
4.7★
58
0
28
18
Circle K
2.9★
50
0
24
19
Serious Delights
4★
29
0
9
20
Bruin Coffee & Biscuits - Durango
4.1★
24
0
27
21
Bark Bark
5★
9
0
61
Reviews and photos feed the visibility score above, but they aren't the ranking on their own — a highly-rated shop can still be hard to find.
How people are looking for you
71,520 searches a month, sorted by what the person wanted
Hungry right now
48%
Wants a donut in the next twenty minutes. Whoever appears on the map gets the sale.
donut shops near me40,500
donut delivery3,600
donuts open now2,400
Comparing options
23%
Reads your recent reviews and looks at your photos before leaving the house.
best donuts8,100
top rated donuts1,100
donut shops downtown720
Has a dietary rule
20%
One person picks for the whole group. Miss the word on your listing and lose all four.
gluten free donuts6,600
vegan donuts5,400
Buying for a crowd
9%
Offices, parties, weddings. Planned days ahead and each worth ten walk-ins.
birthday party donuts1,900
donut catering880
donut wall rental320
Trending up in your area
+110%
Mochi donuts
One spring opening and the whole area started searching the style.
+28%
Vegan donuts
A two-year climb. Few of the top shops advertise it.
+19%
Late-night donuts
Weekend evenings. Few shops are open, fewer say so.
Cooling off
−34%
Cronuts
Third straight year down. Time to retire the sign.
−14%
Cake pops
Fine as an add-on, no longer a reason to visit.
Why you can trust this
Every ranking here comes from live Google Maps searches, run the same way I run them for paying clients: the phrase people actually type searched from Durango itself, and the results recorded again every week — not a guess, and not a one-off look.
21
shops tracked
1
phrases searched
Top 20
results kept
Weekly
refresh
Get the survey for your few blocks
One neighbourhood, one shop, on the first of the month: what people near you search, who is taking it, and the first thing worth fixing.
you@yourshop.com
How this was measured
Rank and “leads” = where Google Maps actually placed a shop when we searched that phrase from Durango. The visibility score turns that position into 0–100: first is 100, top three 80, top six 55, top ten 30, anything below that 10. We keep the first 20 results of each search.
Direction = that score now versus the oldest week we hold, up to thirteen weeks back. Ratings, reviews and photos are shown as context — they influence where Google places a shop, but they are not the ranking.
Sources: Google Maps results and business listings via DataForSEO — one live search per phrase per city, refreshed weekly.