People searching in LoDo and people searching in RiNo behave nothing alike — different words, different times of day, different winners. Most owners compete with the whole city when they only need to win a few blocks.
Tap a shop on the map, or search your name below.
125k
searches / mo
12
shops tracked
4
losing visibility
Denver · right now
⚠️Losing ground4 shops slipping33%of the market
Tap a name above, or explore the full map below ↓
Every listing on the map
Every “donut shop” we found in Denver — 12 listings, ranked by visibility.
All 12 shopsby visibility
Read this first
4 of these 12 shops are losing visibility and almost certainly do not know it
Their ratings and reviews look fine and the doors are open, but their Local Visibility Score — how often they show up in the top Google Maps results near customers — has slipped for months while newer shops climb. By the time it shows up in the till it has been true for half a year. Tap a shop to see where it stands.
88/100
top shop visibility
+110%
Mochi donuts searches
−34%
Cronuts searches
Who owns each neighbourhood
the shop that shows up most when someone nearby searches
LoDo
LeadsVoodoo Ring Doughnuts4.6★ · 3,120
ChasingDoughnut Dept+4 / mo
Voodoo Ring Doughnuts owns the top of the map here and is still gaining. Doughnut Dept has room to grow but its visibility has slipped.
RiNo
LeadsMile High Donuts4.7★ · 1,890
ChasingMochi Moon+74 / mo
The tightest race in the city. Mile High leads, but Mochi Moon — open since spring — has the highest rating and is climbing faster than anyone.
Capitol Hill
LeadsHabit Doughnuts4.5★ · 1,210
ChasingRise & Rye+18 / mo
Habit Doughnuts holds a steady lead. Rise & Rye is the one to watch — a strong rating and rising visibility from a smaller review base.
Five Points
LeadsDenver Donut Co.3.9★ · 1,520
ChasingFive Points Donutry-1 / mo
Held by reputation built years ago. The ranking is slipping as review growth flattens — the classic profile of a shop about to be passed.
Cherry Creek
LeadsCreekside Crullers4.3★ · 980
ChasingGlaze Brothers-3 / mo
Creekside Crullers leads but is losing ground fastest in the metro. Glaze Brothers isn't catching up on current momentum.
Highlands
LeadsSugar & Sass Bakery4.8★ · 640
ChasingFrosted Peak+12 / mo
Sugar & Sass has the best rating in the set but a small share of visibility — people love it once they find it. A findability gap, not a product one.
Who's winning and who's slipping
All 12 shops · by visibility
#
Shop
Visibility
12-wk
Direction
1
Voodoo Ring DoughnutsLoDo
88/100
Gaining+6
2
Mile High DonutsRiNo
80/100
Gaining+5
3
Denver Donut Co.Five Points
72/100
Slipping-7
4
Habit DoughnutsCapitol Hill
65/100
Holding+1
5
Creekside CrullersCherry Creek
57/100
Slipping-5
6
Frosted PeakHighlands
52/100
Holding0
7
Sugar & Sass BakeryHighlands
47/100
Gaining+9
8
Glaze BrothersCherry Creek
41/100
Slipping-4
9
Rise & RyeCapitol Hill
37/100
Gaining+7
10
Doughnut DeptLoDo
32/100
Holding-1
11
Mochi MoonRiNoNEW
28/100
Gaining+14
12
Five Points DonutryFive Points
23/100
Slipping-3
How visibility is moving
the top shops vs the city average · last 12 weeks · tap a shop to focus
Voodoo Ring DoughnutsMile High DonutsDenver Donut Co.City average
The listings behind the rankings
ratings, reviews and photos — the engagement that drives visibility · tap a column to sort
#
Shop
Rating
Reviews ↓
New / mo
Photos
1
Voodoo Ring DoughnutsLoDo
4.6★
3,120
+189
447
2
Mile High DonutsRiNo
4.7★
1,890
+58
288
3
Denver Donut Co.Five Points
3.9★
1,520
+6
233
4
Habit DoughnutsCapitol Hill
4.5★
1,210
+31
198
5
Creekside CrullersCherry Creek
4.3★
980
+9
166
6
Frosted PeakHighlands
4.4★
720
+12
134
7
Sugar & Sass BakeryHighlands
4.8★
640
+22
126
8
Glaze BrothersCherry Creek
4.1★
430
-3
93
9
Rise & RyeCapitol Hill
4.6★
380
+18
90
10
Doughnut DeptLoDo
4.2★
260
+4
72
11
Mochi MoonRiNo
4.9★
210
+74
71
12
Five Points DonutryFive Points
4★
190
-1
61
Reviews and photos feed the visibility score above, but they aren't the ranking on their own — a highly-rated shop can still be hard to find.
How people are looking for you
125,410 searches a month, sorted by what the person wanted
Hungry right now
48%
Wants a donut in the next twenty minutes. Whoever appears on the map gets the sale.
donut shops near me40,500
donut delivery3,600
donuts open now2,400
Comparing options
23%
Reads your recent reviews and looks at your photos before leaving the house.
best donuts8,100
top rated donuts1,100
donut shops downtown720
Has a dietary rule
20%
One person picks for the whole group. Miss the word on your listing and lose all four.
gluten free donuts6,600
vegan donuts5,400
Buying for a crowd
9%
Offices, parties, weddings. Planned days ahead and each worth ten walk-ins.
birthday party donuts1,900
donut catering880
donut wall rental320
Trending up in your area
+110%
Mochi donuts
One spring opening and the whole area started searching the style.
+60%
Donut shops by neighbourhood
People pick the neighbourhood before they pick the shop.
+28%
Vegan donuts
A two-year climb. Few of the top shops advertise it.
+19%
Late-night donuts
Weekend evenings. Few shops are open, fewer say so.
Cooling off
−34%
Cronuts
Third straight year down. Time to retire the sign.
−22%
Donut wall rental
Weddings have moved on to towers.
−14%
Cake pops
Fine as an add-on, no longer a reason to visit.
Why you can trust this
Every ranking here comes from the same live Google Maps grid scans I run for paying clients — real searches from across Denver, not one lookup from my desk or a guess.
12
shops tracked
140
searches scanned
5×5
point map grid
Monthly
refresh
Get the survey for your few blocks
One neighbourhood, one shop, on the first of the month: what people near you search, who is taking it, and the first thing worth fixing.
you@yourshop.com
How this was measured
Rank and “leads” = the Local Visibility Score — how often a shop lands in the top Google Maps results across a grid of points around Denver, for the trade's relevant keywords (points nearer each searcher count more). 100 means top of the map almost everywhere.
Direction = that score over the last 90 days versus the previous 90. Ratings, reviews and photos are shown as context — they feed the score but are not the ranking on their own.
Sources: Google Maps grid rank scans and business listings (DataForSEO), Google Trends. Refreshed monthly. Figures shown are sample data for demonstration.