People searching in and people searching in the next neighbourhood over behave nothing alike — different words, different times of day, different winners. Most owners compete with the whole city when they only need to win a few blocks.
Tap a shop on the map, or search your name below.
72k
searches / mo
20
shops tracked
0
losing visibility
Aurora · right now
⚠️Losing ground0 shops slipping0%of the market
Tap a name above, or explore the full map below ↓
Every listing on the map
Every “donuts” we found in Aurora — 20 listings, ranked by visibility.
All 20 shopsby visibility
Read this first
0 of these 20 shops are losing visibility and almost certainly do not know it
Their ratings and reviews look fine and the doors are open, but their Local Visibility Score — how often they show up in the top Google Maps results near customers — has slipped for months while newer shops climb. By the time it shows up in the till it has been true for half a year. Tap a shop to see where it stands.
100/100
top shop visibility
+110%
Mochi donuts searches
−34%
Cronuts searches
Who owns each neighbourhood
the shop that shows up most when someone nearby searches
Who's winning and who's slipping
All 20 shops · by visibility
#
Shop
Visibility
12-wk
Direction
1
City DonutsNEW
100/100
Holding0
2
Mr DonutsNEW
80/100
Holding0
3
Tasty DonutsNEW
80/100
Holding0
4
Milly’s Community CafeNEW
55/100
Holding0
5
The Healthy CornerNEW
55/100
Holding0
6
Dunkin'NEW
55/100
Holding0
7
MoChaNEW
30/100
Holding0
8
The Donut HouseNEW
30/100
Holding0
9
Panaderia el Paisa BakeryNEW
30/100
Holding0
10
LaMar's Donuts and CoffeeNEW
30/100
Holding0
11
Dunkin'NEW
10/100
Holding0
12
Winchell's Donut HouseNEW
10/100
Holding0
13
Healthy CravingsNEW
10/100
Holding0
14
We Knead Donut AuroraNEW
10/100
Holding0
15
Paris BaguetteNEW
10/100
Holding0
16
City DonutsNEW
10/100
Holding0
17
Donuts TownNEW
10/100
Holding0
18
Marty's 47th Street Donuts IncNEW
10/100
Holding0
19
Devil & Angel DessertsNEW
10/100
Holding0
20
Joyful Life BakeryNEW
10/100
Holding0
How visibility is moving
the top shops vs the city average · last 12 weeks · tap a shop to focus
City DonutsMr DonutsTasty DonutsCity average
The listings behind the rankings
ratings, reviews and photos — the engagement that drives visibility · tap a column to sort
#
Shop
Rating
Reviews ↓
New / mo
Photos
1
LaMar's Donuts and Coffee
4.4★
988
0
373
2
Winchell's Donut House
4.5★
978
0
265
3
Panaderia el Paisa Bakery
4.4★
839
0
85
4
City Donuts
4.4★
583
0
213
5
Mr Donuts
4.7★
511
0
260
6
The Donut House
4.5★
504
0
183
7
City Donuts
4.6★
384
0
139
8
MoCha
4.7★
373
0
607
9
Paris Baguette
4.1★
367
0
977
10
Devil & Angel Desserts
3.5★
302
0
428
11
Marty's 47th Street Donuts Inc
4.4★
295
0
30
12
Milly’s Community Cafe
4.9★
224
0
236
13
We Knead Donut Aurora
4.8★
199
0
382
14
Healthy Cravings
4.9★
154
0
90
15
Donuts Town
4.3★
152
0
50
16
Tasty Donuts
4.9★
65
0
58
17
Dunkin'
3.5★
43
0
80
18
The Healthy Corner
5★
22
0
46
19
Dunkin'
5★
8
0
58
20
Joyful Life Bakery
5★
4
0
3
Reviews and photos feed the visibility score above, but they aren't the ranking on their own — a highly-rated shop can still be hard to find.
How people are looking for you
71,520 searches a month, sorted by what the person wanted
Hungry right now
48%
Wants a donut in the next twenty minutes. Whoever appears on the map gets the sale.
donut shops near me40,500
donut delivery3,600
donuts open now2,400
Comparing options
23%
Reads your recent reviews and looks at your photos before leaving the house.
best donuts8,100
top rated donuts1,100
donut shops downtown720
Has a dietary rule
20%
One person picks for the whole group. Miss the word on your listing and lose all four.
gluten free donuts6,600
vegan donuts5,400
Buying for a crowd
9%
Offices, parties, weddings. Planned days ahead and each worth ten walk-ins.
birthday party donuts1,900
donut catering880
donut wall rental320
Trending up in your area
+110%
Mochi donuts
One spring opening and the whole area started searching the style.
+28%
Vegan donuts
A two-year climb. Few of the top shops advertise it.
+19%
Late-night donuts
Weekend evenings. Few shops are open, fewer say so.
Cooling off
−34%
Cronuts
Third straight year down. Time to retire the sign.
−14%
Cake pops
Fine as an add-on, no longer a reason to visit.
Why you can trust this
Every ranking here comes from the same live Google Maps grid scans I run for paying clients — real searches from across Aurora, not one lookup from my desk or a guess.
20
shops tracked
140
searches scanned
5×5
point map grid
Monthly
refresh
Get the survey for your few blocks
One neighbourhood, one shop, on the first of the month: what people near you search, who is taking it, and the first thing worth fixing.
you@yourshop.com
How this was measured
Rank and “leads” = the Local Visibility Score — how often a shop lands in the top Google Maps results across a grid of points around Aurora, for the trade's relevant keywords (points nearer each searcher count more). 100 means top of the map almost everywhere.
Direction = that score over the last 90 days versus the previous 90. Ratings, reviews and photos are shown as context — they feed the score but are not the ranking on their own.
Sources: Google Maps grid rank scans and business listings (DataForSEO), Google Trends. Refreshed monthly.