When someone in Aspen searches for donuts, Paradise Bakery & Cafe comes up first, backed by 1,163 reviews and a 4.6-star average. But the order isn't fixed: PARC Aspen, at 4.7 stars from 154 reviews, has been steadily climbing. This report looks at who local customers find first across town, and why that picture is starting to shift.
Tap a shop on the map, or search your name below.
1
phrases tracked
21
shops tracked
1
losing visibility
Aspen · right now
⚠️Losing ground1 shop slipping5%of the market
Tap a name above, or explore the full map below ↓
Every listing on the map
Every “donuts” we found in Aspen — 21 listings, ranked by visibility.
All 21 shopsby visibility
Read this first
1 of these 21 shops are losing visibility and almost certainly do not know it
Their ratings and reviews look fine and the doors are open, but their Local Visibility Score — how often they show up in the top Google Maps results near customers — has slipped for months while newer shops climb. By the time it shows up in the till it has been true for half a year. Tap a shop to see where it stands.
100/100
top shop visibility
+110%
Mochi donuts searches
−34%
Cronuts searches
Who's winning and who's slipping
All 21 shops · by visibility
#
Shop
Visibility
12-wk
Direction
1
Paradise Bakery & CafeNEW
100/100
Holding 0
2
Eddy's MarketplaceNEW
80/100
Holding 0
3
PARC AspenNEW
80/100
Gaining +25
4
Clark's MarketNEW
55/100
Slipping -25
5
Prospect at Hotel JeromeNEW
55/100
Holding 0
6
City MarketNEW
55/100
Holding 0
7
The Wild FigNEW
30/100
Holding 0
8
Louis Swiss BakeryNEW
30/100
Holding 0
9
French Pastry Cafe & MoreNEW
30/100
Holding 0
10
Gorsuch Ski CaféNEW
30/100
Holding 0
11
Roxy's Market & DeliNEW
10/100
Holding 0
12
Marea AspenNEW
10/100
Holding 0
13
Sweet ColoradoughNEW
10/100
Holding 0
14
Open Sesame Bagel ShopNEW
10/100
Holding 0
15
Fuel CafeNEW
10/100
Holding 0
16
Jüs Cafe SnowmassNEW
10/100
Holding 0
17
Clark's MarketNEW
10/100
Holding 0
18
COFFEE LABNEW
10/100
Holding 0
19
Aspen Outfitting CompanyNEW
10/100
Holding 0
20
Sweet ColoradoughNEW
10/100
Holding 0
21
Aspen Cross Country CenterNEW
10/100
Holding 0
How visibility is moving
the top shops vs the city average · last 12 weeks · tap a shop to focus
Paradise Bakery & CafeEddy's MarketplacePARC AspenCity average
The listings behind the rankings
ratings, reviews and photos — the engagement that drives visibility · tap a column to sort
#
Shop
Rating
Reviews ↓
New / mo
Photos
1
Sweet Coloradough
4.8★
2,480
0
1,501
2
Paradise Bakery & Cafe
4.6★
1,163
0
1,075
3
City Market
4.1★
566
0
156
4
Clark's Market
4.4★
566
0
147
5
Clark's Market
4.3★
394
0
119
6
Open Sesame Bagel Shop
4.9★
340
0
109
7
Fuel Cafe
4.4★
323
0
81
8
The Wild Fig
4.2★
282
0
310
9
Roxy's Market & Deli
4.1★
230
0
28
10
Louis Swiss Bakery
4.3★
159
0
113
11
PARC Aspen
4.7★
154
0
209
12
French Pastry Cafe & More
4.4★
138
0
101
13
Prospect at Hotel Jerome
4.2★
96
0
145
14
Jüs Cafe Snowmass
4★
81
0
143
15
COFFEE LAB
4.9★
68
0
77
16
Gorsuch Ski Café
4.1★
62
0
158
17
Aspen Cross Country Center
4.8★
36
0
22
18
Marea Aspen
4.1★
20
0
75
19
Sweet Coloradough
4.4★
18
0
38
20
Aspen Outfitting Company
4.9★
13
0
15
21
Eddy's Marketplace
4.4★
8
0
31
Reviews and photos feed the visibility score above, but they aren't the ranking on their own — a highly-rated shop can still be hard to find.
How people are looking for you
71,520 searches a month, sorted by what the person wanted
Hungry right now
48%
Wants a donut in the next twenty minutes. Whoever appears on the map gets the sale.
donut shops near me40,500
donut delivery3,600
donuts open now2,400
Comparing options
23%
Reads your recent reviews and looks at your photos before leaving the house.
best donuts8,100
top rated donuts1,100
donut shops downtown720
Has a dietary rule
20%
One person picks for the whole group. Miss the word on your listing and lose all four.
gluten free donuts6,600
vegan donuts5,400
Buying for a crowd
9%
Offices, parties, weddings. Planned days ahead and each worth ten walk-ins.
birthday party donuts1,900
donut catering880
donut wall rental320
Trending up in your area
+110%
Mochi donuts
One spring opening and the whole area started searching the style.
+28%
Vegan donuts
A two-year climb. Few of the top shops advertise it.
+19%
Late-night donuts
Weekend evenings. Few shops are open, fewer say so.
Cooling off
−34%
Cronuts
Third straight year down. Time to retire the sign.
−14%
Cake pops
Fine as an add-on, no longer a reason to visit.
Why you can trust this
Every ranking here comes from live Google Maps searches, run the same way I run them for paying clients: the phrase people actually type searched from Aspen itself, and the results recorded again every week — not a guess, and not a one-off look.
21
shops tracked
1
phrases searched
Top 20
results kept
Weekly
refresh
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One neighbourhood, one shop, on the first of the month: what people near you search, who is taking it, and the first thing worth fixing.
you@yourshop.com
How this was measured
Rank and “leads” = where Google Maps actually placed a shop when we searched that phrase from Aspen. The visibility score turns that position into 0–100: first is 100, top three 80, top six 55, top ten 30, anything below that 10. We keep the first 20 results of each search.
Direction = that score now versus the oldest week we hold, up to thirteen weeks back. Ratings, reviews and photos are shown as context — they influence where Google places a shop, but they are not the ranking.
Sources: Google Maps results and business listings via DataForSEO — one live search per phrase per city, refreshed weekly.